It's important for every broadcaster to know how many viewers they have watching their broadcasts. Broadcast views can be helpful in getting in front of possible sponsors and giving them real time numbers on how many people are tuning in to your broadcasts. Below are definitions for the various terms used to classify broadcast analytics.
Note: For information on how to access your broadcast analytics view our Viewing your Broadcast Analytics Help Article.
Understanding Broadcast Analytics in vCloud
Upon accessing your analytics for a single broadcast, the information should be similar to below.
Below you will find various definitions for what each of the terms means and how they can help you understand your viewership numbers.
- Total Loads: This is the total amount of times the webpage your video is on was loaded. This does not indicate if the viewer clicked on the video, just that they loaded the page. Additionally, if a single person navigates to the page multiple times, their visits continue to get added.
- Unique Loads: Similar to the “Total Loads”, this indicates the unique number of people who loaded the webpage with your video on it. Since this is “unique”, if a person navigates to the page multiple times, their visits are only counted once.
- Total Plays: The total amount of people who clicked on the broadcast. This does not indicate how long they viewed the broadcast for. Additionally, if a single person views the video multiple times, their views continue to get added.
- Unique Plays: Similar to “Total Plays”, this indicates the unique number of people who played the video. Since this is “unique”, if a person views the video multiple times, their views are only counted once.
- Current Viewers: If you are viewing analytics for a live broadcast, this indicates how many people are currently watching the broadcast.
Note: “Unique Plays”, is frequently the best analytic for determining viewership and is often sought after by sponsors.
Analytics not defined in this document, are technical information that assists BlueFrame Technology services with various broadcast and streaming information.
Scrolling further down the analytics page, you will see information regarding how your broadcast is being accessed.
Below you will find various definitions for what each column means and how they can help you determine how your broadcast is being accessed.
- Total Views by Operating System Version: The left column breaks down which operating systems viewers are using to access your broadcast. For example, “iOS” means they are accessing your broadcast on an Apple mobile device, such as the iPhone. It then gives the total number of viewers using that platform and the percentage of your total this encompasses.
- Total Views by Browser/SDK Version: This column displays which web browser viewers are using to access your broadcast. For example, “Chrome” means that viewers are utilizing the Google Chrome web browser to view your broadcast. It then gives the total number of viewers using that platform and the percentage of your total this encompasses.
- Total Views by Browser/SDK-OS Combination: The right column combines the two previous analytics and displays the web browser used by the viewer, further separated by which operating system they were using. It then gives the total number of viewers using that platform and the percentage of your total this encompasses.
Browser and Operating System analytics can indicate which devices and browsers your viewers are using to watch your broadcast. This can help you test or curtail your broadcasts for your viewers.
Understanding Broadcast Analytics in Excel
Upon downloading and opening the excel file to view your broadcast analytics, the file should look similar to the one shown below.
The first row of the spreadsheet displays the various titles for the different columns. Each row after the first is a single broadcast, from your selection.
Definitions for the various terms can be found in the above section about “Understanding Broadcast Analytics in vCloud”. The downloaded version of broadcast analytics offers more information which is defined below.
- (live): This indicates that the load or play occurred when the broadcast was streaming live
- (archived): This indicates that the load or play occurred after the broadcast was archived
Note: If there is neither a (live) or (archived) status indication then the analytic combines both of them into one single statistic.
Using standard excel formulas, you can determine the total amount of viewers under various columns.
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