Below are definitions for the various terms used to classify broadcast analytics and what information is available. 

Note: For information on how to access your broadcast analytics view our Viewing your Broadcast Analytics Help Article.

Understanding Broadcast Analytics in vCloud

 Upon accessing your analytics for a single broadcast, the information should be similar to below. 

Below you will find various definitions for what each of the terms means and how they can help you understand your viewership numbers.

  • Total Loads: This is the total amount of times the webpage your video is on was loaded. This does not indicate if the viewer clicked on the video, just that they loaded the page. Additionally, if a single person navigates to the page multiple times, their visits continue to get added. 
  • Unique Loads: Similar to the “Total Loads”, this indicates the unique number of people who loaded the webpage with your video on it. Since this is “unique”, if a person navigates to the page multiple times, their visits are only counted once. 
  • Total Plays: The total amount of people who clicked on the broadcast. This does not indicate how long they viewed the broadcast for. Additionally, if a single person views the video multiple times, their views continue to get added.
  • Unique Plays: Similar to “Total Plays”, this indicates the unique number of people who played the video. Since this is “unique”, if a person views the video multiple times, their views are only counted once. 
  • Current Viewers: If you are viewing analytics for a live broadcast, this indicates how many people are currently watching the broadcast.

Note: “Unique Plays”, is frequently the best analytic for determining viewership and is often sought after by sponsors.  

By default it will show combined viewership as the broadcast was live and archived, but you can toggle between the three viewers in the center.

  • Both will display combined viewership while the broadcast was both Live and after it was Archived
  • Live displays viewership only when the broadcast was live
  • Archived displays viewership only after the broadcast was archived and available on-demand. 


Viewership by Platform

Scrolling further down the analytics page, you will see information regarding how your broadcast is being accessed. 

Each row indicates how people are accessing. For example the row highlighted in the example below, indicates how many people accessed via an iOS device, using the Safari browser. It appears as though 90 people accessed this way. 

You can navigate down to the lower right to show more of these results. You can also click on the headings, such as: type, oa, app, etc to filter. 

Browser and Operating System analytics can indicate which devices and browsers your viewers are using to watch your broadcast. This can help you test or curtail your broadcasts for your viewers. 

Finally, the pie chart to your right can give you a more visual view of how your broadcast is being viewed. By default it will just show live vs. archived. You can change which field it is showing by clicking on the By Field option below the pie chart. 

Understanding Broadcast Analytics in Excel

Upon downloading and opening the excel file to view your broadcast analytics, the file should look similar to the one shown below.

The first row of the spreadsheet displays the various titles for the different columns. Each row after the first is a single broadcast, from your selection. 

Definitions for the various terms can be found in the above section about “Understanding Broadcast Analytics in vCloud”. The downloaded version of broadcast analytics offers more information which is defined below.

  •     (live): This indicates that the load or play occurred when the broadcast was streaming live
  •     (archived): This indicates that the load or play occurred after the broadcast was archived

Note: If there is neither a (live) or (archived) status indication then the analytic combines both of them into one single statistic.

Using standard excel formulas, you can determine the total amount of viewers under various columns. 

If you have any additional questions, contact our support team by calling (859)-215-7979 or clicking 'New Support Ticket' at the top of this page.